Don’t just arrive, make an entrance. #pushupmascara
A global campaign and content creation for the launch of a dramatic new mascara.
Subtle doesn’t cut it; live vividly. #vividmatters
A global campaign and content creation for the launch of a new lipstick.
A first in the category, short, snackable videos for Instagram and YouTube that focus on easy to achieve nail art in 5 steps or less. Nail art, it can be as easy as it looks.
In July, a mysterious fashion blogger from Italy showed up online and immediately won the hearts of fashionistas around the world. When she arrived in NYC to cover fashion week she was revealed as a 25 foot-tall tweeting, texting and blogging puppet. Her name was Marina, and I was her voice across texts, tweets and posts.
Check out the blog at allthewayuphere.tumblr.com.
To showcase the vibrancy and diversity of Miami, we created a brand campaign that highlights the energy, culture and people of the city.
To commemorate the men and women who serve and have served our country, we created an emotional and memorable spot to honor them. We asked them to speak about their personal experiences, what being a veteran means to them, and how serving has affected their lives.
To commemorate Black History Month, we interviewed a wide range of influential Chicagoans who represent different facets of the city’s culture as a whole. Some topics we spoke about were what it means to be an African American in Chicago today, how the city has changed, what progress has been made and what progress still needs to be made in the future.
We created a video that would not only explain this not for profit’s mission, but also connect with their core audience. They were looking for a fun, educational and impactful way of doing this with the goal of inspiring people to learn more about and to donate to their very important cause.
A highly recognized campaign, I wrote the lines for the print and worked on the promotional TV spots from concept to finish.
We created a brand campaign to highlight the magnetism and beauty of Bertolucci watches.
We created a brand campaign for this high-end stroller that emphasizes the quality of its German engineering through the quality of the ride.
We created a brand campaign emphasizing the idea of the good life to promote the opening of a new authentic Italian Salumeria in New York City.
We created a brand campaign that highlighted the sensory experience of Friskies latest dry cat food.
We created highly stylized direct mail pieces speaking to different levels of clientele to inspire them to continue their membership, reactivate or begin their membership or give the gift of membership. The end goal was to increase their commitment and time spent at the gym and to pass the gift of well being along to others.
